You don’t have much time. You need to work fast. Your article or book or whatever it is you are writing to engage a reader/ audience must tease them from the get-go so that they are craving s’more.
I recently spoke to a business group in Newburyport, MA. I spoke about how to get your reader’s attention. I started out my talk with the first line in an article I wrote that was published in Salon.com and reprinted in Working Mother magazine 35th anniversary a few months back. Here is a link. The first line is a hook and bait. Here it is: I didn’t mean to put the tampons in my seven-year-old son’s backpack.
Remember, you must come up with something clever, funny, gripping, frightening, shocking, intriguing…. And it must be well-written. Have fun with your ideas. I come up with my first line or first paragraph (or ledes, in journalism it is called a lede, not a lead) while running or walking the beach. Or driving. Make your words dance.